![]() They worked tirelessly because they operated under the same beliefs as the Wright brothers. The Wright brothers’ team was in it for the right reasons – for the curiosity of the technology and for the excitement of the discovery. Further proof that their competitor, Samuel Pierpont Langley, had a weak why (fame and wealth) is that he quit immediately after the Wright brothers beat him to it. The Wright brothers, despite not having the resources, education and notoriety that a fellow aviation pioneer had, were the first to fly. The example Sinek gives in his TED Talk is that of the plight of flight. But, if they believe what you believe, they’ll work for you with blood, sweat and tears.” ![]() If you hire people just because they can do a job, they’ll work for your money. Sinek says, “People don’t buy what you do people buy why you do it.” And the same goes for employment: “The goal is not just to hire people who need a job it’s to hire people who believe what you believe. Regardless of size and stature, every company should not only figure out their “why,” but market it. It also has the potential for shifting your company culture to one of innovation. The benefit for your organization at the simplest level is lower turnover due to increased employee satisfaction. This company pride factor ensures employees that their organization cares about more than just the bottom line they care for employees, customers and the broader world. If you can engage employees on this deeper level, they’ll experience higher quality motivation for their work and more success in what they do. When using this “golden circle,” individuals and organizations should start from the inner circle of “why” and work their way out, letting it inspire the “how” and “what.” But most don’t they work their way in, starting with what they want to do, then figuring out how to do it. Instead of thinking about what they do or how they do it, their focus is on the “why.” And their why is not “to make a profit ” that is a result. ![]() Sinek goes on to explain the secret ingredient to their success is the motivation behind their actions. have in common? According to Simon Sinek’s TED Talk, “How Great Leaders Inspire Action,” they think, act and communicate in the same way. What does Apple, the Wright brothers and Martin Luther King Jr.
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